AIM magazine - media and current affairs
AIM Web
News Jobs Events Forum



News and commentary
Industry: Television News


Saira Khan knocked out of The Apprentice on ratings high
5th May, 2005

BBC2's reality show The Apprentice ended on a ratings high last night with an estimated audience of 3.6 million viewers.

16% of the TV viewing audience, nearly double the usual share, saw ex-tube worker Tim Campbell beat saleswoman Saira Khan (pictured) to win Sir Alan Sugar's approval. He will be rewarded with a £100,000 a year job with the business tycoon.

The series involved a team of enthusiastic wannabe business executives vying for a position with Sir Sugar after facing a process of elimination. After a series of tasks set to all contestants, the Amstrad chief would get rid of one with the words: "You're fired."

Gautam Malkani, media correspondent at the Financial Times says a number of factors helped the ratings: "The proliferation of reality TV shows have resulted in so many copycat programmes with D-list celebrities that audiences are getting sick and tired of them.

"The Apprentice was a different type of programme and therefore appealed to a very different type of audience from your typical reality show - comprising of a large number of ABC1 viewers."
The Apprentice was based on an American reality show of the same name with property magnate Donald Trump heading it. It was also a ratings winner.

It has been a high-profile success story for the BBC2 year, and last week it announced that a second series with Sir Alan Suagr once again had been commissioned.


  • If you would like to ask Saira Khan any question about the show or her life, AiM is giving you the opportunity to put forward a question to us, that she will then answer. Send your question to: sairakhan@asiansinmedia.org. We cannot guarantee every question will be answered, but a selection will be chosen and passed on.




  • 1 comment(s)

    Asians In Media is an online media and current affairs magazine. We publish news, reviews and opinion that fits into that editorial remit. We also aim to promote further diversity in British media.

    We send out a free weekly email newsletter that you can subscribe to from here.




    Latest Articles






      News   |   Jobs   |   Events   |   Forum  
    Terms and conditions   |   Privacy policy   |   Contact us

    Copyright © 2003 - 2010. All material belongs to Asians in Media magazine unless otherwise stated.