TfL offers public relations internships
23rd January, 2008Transport for London is offering two public relations internships to aspiring media professionals place on its Internship Scheme.
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Government's £3m ethnic agency account branded "disgraceful"
17th August, 2007The government's annual £3 million account with ethnic minority communication agencies, to reach non-white communities, is up for renewal. But one company head has branded it "disgraceful" for the small sums involved.
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The price of progress?
6th July, 2007Beauty contests became hugely popular with Indian women and now increasingly, through clever marketing, they are becoming popular with Asian women in Britain. Sabina Ahmed asks whether that's a good or bad development.
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Media Moguls wins three year government account
15th June, 2007London based communications agency Media Moguls has won a major government account with Department for Environment, Food and Rural Affairs (Defra). The campaign will focus on ethnic minority groups.
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Transport for London offers PR internships
12th June, 2007Transport for London is offering two 6 month internships to aspiring PR candidates looking to get a foot into the industry. They will work on stories and events affecting the capital’s transport network.
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New study says companies don't relate to Asians
9th March, 2007Results of a new survey out today, conducted, by the public relations multinational Weber Shandwick, has found that most ethnic minorities do not connect with ads by mainstream brands. Companies need diverse marketing messages to sell to them it says.
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Golfer Kiran Matharu could be face of Puma
16th February, 2007Young golfer Kiran Matharu could be the face of sports company Puma if her performance continues to be stellar, her dad confirmed with AIM magazine. She has also signed a six-figure sponsorship deal with a dubai based sports company.
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Company successful in helping advertisers target Asians
26th October, 2006The outdoor media company Clear Channel has met with much success in helping advertisers specifically target Asian families it tells AIM, through specifically targeted panels in identified areas.
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TfL launches press office internship programme
20th October, 20060 comment(s) in response
Events: B4U to sponsor Mayor's Diwali event
6th October, 20060 comment(s) in response
Publicists leave for greener pastures
2nd October, 2006Two well known publicists in Asian media, Media Moguls' Anuja Vora and Asian Network's Poonam Lolay, both left their positions on Friday to move on.
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Cobra unveils £10m TV ad campaign
21st September, 2006Cobra Beer will unveil its most expensive advertising campaign next week with spots across television channels, London Underground and other press outlets, focusing on a new theme around 'Excellence'.
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Orange offers a part in a Bollywood film
4th September, 2006Mobile phone company Orange has stepped up marketing efforts with British Asian companies to push its Bollywood related content. Its latest deal with Eros International offers customers the chance to take part in a Bollywood film.
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Taking over the world, one account at a time
12th July, 2006A new breed of Asian women are taking the PR world by storm. Confident of setting up their own agencies and going full throttle for major accounts, they confound traditional stereotypes. AIM magazine profiles five rising stars.
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Multinational PR agency establishes ethnic division
18th May, 2006PR agency Weber Shandwick today became one of the first to announce it had created a new division to advise clients how to target ethnic minorities in the UK. Rakhee Vithlani will head up the initiative.
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Making adverts friendly for children
24th April, 2006Recent moves in the media industry to limit advertisements aimed at children should be welcomed, says Sabina Ahmed, especially as Asians are one of the biggest groups to lose out.
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IPCC runs awareness pilot campaign
10th April, 20060 comment(s) in response
Amir Khan signs sponsorship deal with Reebok
10th March, 2006Teenage boxer Amir Khan has signed a huge sponsorship deal with sportswear company Reebok that will see him follow in the footsteps of other well known celebrities.
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New ethnic media trade body aims to lure advertisers
19th February, 2006A new trade body for ethnic media owners launched in Westminster this week, with the aim to convince advertisers and media buyers about the benefits of the specialist medium.
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New 'quality' Asian newspaper launches in London
21st November, 2005A new freely distributed newspaper has launched in London to cater for an upmarket British Asian audience, with a plan to eventually cover all of the UK. With a talented editorial team, it hopes to get recognition by breaking stories.
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Tamasha brings Mistry's A Fine Balance to stage
17th November, 2005Tamasha theatre is bringing the Booker nominated novel A Fine Balance, by Rohinton Mistry, to stage in January next year. An adaptation of White Mughals by William Dalrymple is also in the works.
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From George Bush to the insulated Asian media
17th October, 2005Could Eastern Eye and BBC Asian Programmes Unit benefit from an outside, meaning non-Asian, perspective like Asian Network? Anonymous Insider makes the link between GW Bush and the Asian media.
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Brothers launch major ad campaign for lager in London
8th August, 2005Liverpool based Cains Beer, run by two Asian brothers, launched its largest ever 'six-figure' advertising campaign last week to promote their lager at London's Beer Festival.
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Why Asian media needs to wake up to better marketing
14th July, 2005Why doesn't Asian media spend more resources marketing itself to its target audience, asks ethnic press consultant Monir Ali. They neither expand market share nor encourage potential advertisers he says.
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ex-Media Moguls employee joins MediaCom's ethnic division
11th July, 2005ex-Media Moguls employee Hetal Srivastava started her first day today at CultureCom, the global agency MediaCom's ethnic division. She has taken over Monir Ali's position as media buyer/planner for the Asian press.
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FNIK and Brasian merge, launch Asian Footballers' Wives
1st April, 2005In a surprising announcement AiM learnt today that the two PR agencies: FNIK and Brasian, have decided to pool together their resources and merge. They have also been commissioned to put together the Asian Footballers' Wives and are now casting.
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Another leading advertising agency launches ethnic division
2nd March, 2005As another major advertising agency launches a division targeting ethnic minorities, signs are the industry is waking up to new markets. But, Anjna Raheja from Media Moguls says, their success depends on whether they have any expertise.
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Nimita Parmar leaves Media Moguls for new pastures
18th February, 2005After working for ten years in London as a journalist and then later in PR, Nimita Parmar is finally giving it all up to get married and move up north. But, she tells AiM, she has plans to come back.
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Statistics that make advertisers want to target Asians
31st January, 2005Why should advertising agencies care about targeting Britain's ethnic minorities? Well, for a start because they are increasingly affluent and a fast growing market. AiM looks at some statistics that usually get the agencies interested.
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'Largest study' to track media consumption of minorities
31st January, 2005One of the largest agencies in the UK has announced plans to conduct a massive survey of media consumption habits of ethnic minorities. They aim to use the information to help major clients target these specific groups better.
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