Lightenex

by PradaKid
05:24pm - 29th May, 2007


Now, forgive me if this is old news but I haven't seen anyone discuss this on here lately so I wondered if you can share your views on this topic of skin lightening cream.

Now I was heading towards my aunts house when on the back of a bus, there was an advert for this cream - Lightenex and its tag line was something like the ideal skin lightening cream for Asian skin.

After googling it just now, I found there were similar products to lighten your brown skin but this particular one was being sold on Asiana's website for a bargain price of £39.99.

Is the Asian community going mad? Why would you want to lighten your brown skin so you could be lighter then necessary? I find it absurd people, especially women as its the market their aiming at, would actually buy products like this. Do they not feel that with each use, they're fading away a part of their identity. Do we all want white skin just so we could fit in.

I've always known products like this exists but I felt it was really a small minority of insecure women wanting to lighten their skin. Clearly the market has grown to an extent where its being advertised on a bus.



Isn't this going