The Army in Scotland is on a mission to raise its profile among Black and Minority Ethnic (BME) communities and plans to carry out an awareness building campaign by working with organisations at a grass roots level. It has enlisted the services of Oceanic Consulting, a PR agency who also serves clients like Strathclyde Police, Glasgow City Council, the BBC and Eastern Eye Scotland.

Oceanic will be working closely with Golley Slater, the marketing company retained nationally by the Army to drive its marketing and PR recruitment strategy, to create and maintain links within Scotland’s BME communities. The company will also provide a discussion forum in a bid to improve dialogue and redress the balance of under representation of BME members in the Army’s ranks.

Popular singer and song-writer Raghav lent his support to the British Heart Foundation’s (BHF) Doubt Kills campaign aimed at the UK’s South Asian communities at the Zee Carnival last week. The campaign was also supported by other British Asian bhangra stars including Malkit Singh.

The BHF’s presence at the carnival is part of its ongoing commitment to encourage those from South Asian communities to be aware of the signs and symptoms of a heart attack and what to do if you are experiencing chest pain. It is being run by the agency Media Reach.

For more information about heart disease, the BHF produces a range of free ethnic language resources and services. See: bhf.org.uk/publications

Jagdeep Singh is the latest new addition to join the urban lifestyle and BME specialist PR agency Uproar Communications.

Singh has moved from an in-house role as a communications executive at housing charity East Thames Group, east London, to join Uproar as an Account Manager working on accounts including COI, Nestle, Alize and the Afro Hair and Beauty Show.

MediaTrust, the organisation that helps charities communicate has appointed the agency - The Marketing Effect - to handle its ‘Volunteering for All’ campaign.

The Marketing Effect specialises in ethnic marketing and will manage the ethnic media campaign to
target the hard to reach Bangladeshi, Pakistani and Chinese communities. It will also be responsible
for a nationwide booklet drop to ethnic community centres and venues to support the press campaign.

‘Volunteering for All’ is a two-year, £3 million strategy led by the Home Office to identify and remove barriers to volunteering and to promote these opportunities to potential volunteers.

Rakhee Gokani has moved on from F-NIK PR, she confirmed in an email to friends and colleagues this week.

The account executive is moving to greener pastures she said, and her relationship with Pedro Carvalho, who runs F-NIK, remains as strong as ever. The PR firm’s accounts include The Community Channel, The Football Association, Kiss 100 presenter Neev and music artist ‘D-Boy’. We wish Rakhee all the best.