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About AiM

Asians In Media is an online media and current affairs magazine.

We publish news and commentary on Asians in British media and how the industry relates to minority-ethnic communities. We also aim to promote further diversity in British media and frequently publish information for those looking to get into media.

We publish everything on our website. We also send out a weekly email newsletter (free) that reaches around 3,500 recipients covering almost every major media organisations in the UK. For more information see advertising.

Public endorsements.

Committee members

The role of the committee members is to provide AiM with credibility, expertise, advice and promote the organisation wherever possible. The content on the website may not reflect their views at all times. They are not required to personally endorse all content published on the website.
Apart from that of the founder, the list below is in alphabetical order (by surname).


Sunny Hundal Sunny Hundal

Sunny founded Asians in Media and is the driving force behind the organisation as well as its editor. In under three years he has turned it into a credible, respected and widely read magazine that frequently sets the agenda. He also looks after Pickled Politics

More recently, Sunny has written in various publications such as The Independent, The Guardian and Financial Times on media / race related issues. He is also frequently asked to commentate on radio and TV around different issues.



Yasmin Alibhai-Brown Yasmin Alibhai-Brown

Yasmin Alibhai-Brown has lived in Britain since 1972, making a name for herself as an articulate and well informed spokesperson on race and gender issues. She currently writes a regular column for the Independent. Never afraid to speak her mind and challenge the status quo, she is one of the foremost journalists in the UK.



Black Amber books BlackAmber Books

BlackAmber Books, is the home for unpublished second and third generation British and European writers. It publishes the best writing emanating from the vibrant, mostly young, immigrant-descended population; demonstrating their strengths and place in a multicultural world.



Aditya Chakrabortty Aditya Chakrabortty

Aditya Chakrabortty is Economics Producer for BBC News, covering economics and business news for the main news programmes on BBC 1 and Radio 4. He's also written for the Asian Age and Indobrit magazine. Aditya graduated in Modern History from Oxford University.



Apresh Chavda Apresh Chavda

Apresh has worked in the world of advertising for over 17 years, now as a a freelance Art Director . In this time he has worked for some of the UK’s top advertising companies and has played a major part in producing award winning work for some of the country’s leading blue chip organisations.



Priya Gautama Priya Gautama

Priya Gautama is a freelance journalist and editor, as well as researcher at a television production company. As the Deputy Editor of newsweekly Asian Voice for the last three years, Priya placed an emphasis on objective and campaigning reporting whilst promoting such community initiatives as the Asian Achievers Awards and the Asian Youth conference at the House of Commons.



Raman Mundair Raman Mundair

Raman is a lecturer of South Asian literature at Loughborough University, and currently lives in Scotland where she is Shetlands Arts Trust writer in residence for the Shetland Islands. There she is also writing her first novel. Her work has featured on the BBC World Service, Radio 4 and in Arts Festivals from Helsinki to Windhoek.
She has recently released a collection of poems with Peepal Tree Press.



Aki Nawaz Aki Nawaz

Aki Nawaz is a unique and highly regarded figure in the British Asian and world music scene. He is the founder of Nation Records and has previously signed up artists and bands such as Talvin Singh and Asian Dub Foundation. He is also the front man for the band Fun-Da-Mental which uses it's music to protest against racism and inequality.



Alpesh Patel Alpesh Patel

Alpesh Patel is a Financial Times weekend columnist; and has been a TV presenter for Sky Television (Newsbytes, 2001) and Bloomberg TV and Radio (1999-2002). He was also editor of e-Shares magazine, won the 2002 Asian Achievers award, and is the author of 7 books on investment. He is also a charter member of TIE UK.



Manisha Tank Manisha Tank

Manisha Tank works at the BBC where she is one of the team of presenters for World Business Report. She is also the face of the BBC's innovative SixForum - connected to the Six O'Clock news. Previously, Manisha was a senior broadcast journalist, and has also been a reporter at Reuters Television, where she anchored live world business programmes. She has also interned at the Foreign Office, and has a keen interest in international affairs, both political and economic.



Puja Vedi Puja Vedi

After spending 8 years in America, writing for the local press and doing PR / Marketing work, Puja moved back to London. She has done brief stints on television and radio, and was most recently editor of Tandoori Magazine - a leading trade publication for the South Asian food and drink industry. She now freelances for several publications and websites.


Parminder Vir Parminder Vir OBE

Parminder is a producer and freelance consultant. She was previously diversity advisor to ITV, having the dual responsibility of developing talent and policy for achieving diversity on and behind the screen. Parminder has also written reports, published articles, spoken on television and radio about cultural diversity issues.

She is Board Director of the Film Council, The Young Vic, the Asian Business Association, a SkillSet Patron and an Executive Director and Co-Founder of DAWN a Hub for Asian Women.

Asians In Media is an online media and current affairs magazine. We publish news, reviews and opinion that fits into that editorial remit. We also aim to promote further diversity in British media.

We send out a free weekly email newsletter that you can subscribe to from here.




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