India’s Tourism Ministry is looking to review its ‘Incredible India’ advertising and marketing account across the British media.

It announced this week that it will appoint agencies to handle TV, print, online and radio campaigns.

The multi-million pound contract is being reviewed across the world.

Last year the Ministry spent £200,000 on media across the British media.nBut that is in marked contrast to 2005 when it spent £32m to promote ‘Incredible India’, according to Media Week magazine.

The Indian government worked with the agency Truly London until 2007 but has been running its campaigns from the Ministry of Tourism’s head office in Delhi since.

The pitch is being handled by Incredible India’s director in the UK, Jagdish Chander.