Slowly but surely Mandeep Singh Jutla is making a name for himself.

The music video director (pictured, right) recently became the first British Asian to be signed by international agency Colonel Blimp – behind videos such as Bonkers by Dizzee Rascal, Crazy by U2 and Make Her Say by Kid Cudi and Kanye West.

It would be fair to say that while he is awed to be in such company, he tries to remain nonchalant.

“It’s certainly a confidence booster,” he says.

“But the agency doesn’t look at who is in the video, they look for ideas, aesthetics and technical quality. By placing my videos alongside high-profile artist videos shows that I’m on par with them and Colonel Blimp believe in me and my work.”

Jutla has just released two music videos in recent weeks: for Punjabi singer Des-C titled Jiska Hasna (below) and rapper Shizzio’s I Swear produced by Tigerstyle.

The turnaround for a video he says can be fast or slow, depending on the budget.

“I could get a track on a Friday, write a treatment due for Monday and be shooting within a week, the final delivery could be within a month.”

“Budget and time are related, if you less of one you need more of the other. With lower budget videos things need a little more time when you don’t have money to burn.”

His latest video plays in a “1950′s Americana style”, shot with a Red One camera entirely on location at All Star Lanes.

(from the set of Jutla’s last video)

So far most of his videos have primarily been for the small but growing Bhangra market, including a video for producer Rishi Rich and singer Veronica.

So where does he want to go next?

“I’m loving music video at the moment, I eat / watch / talk video all the time! I would like to move into fashion film after seeing what Colonel Blimp made for the YSL Autumn/Winter 2008 collection.”

But he definitely has bigger ambitions. “Adverts and TV spots would be something else I would like to move into,” he adds.

“I also see the potential in directing ‘item numbers’ and ‘promos’ for Bollywood films, it will combine what I know from music video, adverts and feature films in an exciting way.”

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