Online advertising firm Indoor Media has extended its partners to include websites of Chinese and South East Asian origin, the company announced last week. It currently offers advertisers the opportunity to reach ethnic minority audiences online in the UK, covering Indians, Pakistanis, Bangladeshis, Sri Lankans and Polish.

A spokesperson said: “This is a continuation of our long-term goal to help advertisers effectively reach out to all ethnic minority groups in the UK, with relevant targeted communications.”

Its clients include Mercedes, Vodafone, Barclays and Sony.