iCrest, the digital agency behind the successful e-tickets website, Chillitickets, has launched another website to complement its speed dating events.

AsianD8Online is a spin-off from their AsianD8Events (formerly AsianSpeedD8) nights held across the country.

Founder Pali Banwait, a director at iCrest, told AIM magazine: “The site is for UK Asians only, which is refreshing as it stop thousands of overseas profiles clogging up search results. There is also the innovative ‘Quick flick’ searching option which adds a nice touch of interactivity, in line with expectations of the Facebook generation.”

Though it is not yet revealed how the site is expected to generate revenue, idating websites are among the few online services that make a profit.

Among Asian websites, Shaadi.com is understood to be the largest for matrimonial services, though it is seen as being too populated with members from South Asia than Britain.

It is however a very crowded market. The number of websites offering dating services to British Asians easily runs into dozens.

iCrest aim to leverage their existing online presence and AsianD8Events nights to increase its visibility.
- AsianD8Online