The radio industry teamed up with media and education unions, students and lecturers at 50 universities and colleges round the country in a campaign to interest more ethnic minority students in radio.

The ‘Represent!’ campaign, launched during university Freshers Week, was in response to under-representation of ethnic minorities in student radio – a key entry point into the industry.

If more such students get involved in student radio, a couple of years down the line it is hoped it will lead to an increase in experienced ethnic minority applicants for radio industry jobs.

The Student Radio Association, representing more than 70 radio stations at universities and colleges round the country, took part in the campaign.

Run by volunteers, these stations spark interest and develop new talent from each new intake of students and are a key route into a radio career. The Student Radio Diversity Group (SRDG) was set up under their auspices to take the campaign forward jointly with the RIDG.

Posters went across campuses during freshers’ week to draw attention to local student radio stations.

Further info:
Janice Turner, Secretary of RIDG & BECTU Diversity Officer: 020 7346 0900, Janice@stagescreenandradio.org.uk