Rather than going down the traditional route of launching a print based magazine, Fatema Khatun and Shuhel Miah are walking the walk of the internet savvy, blogging generation. The two have launched InsideDesi, an entertainment focused webzine that will combine opinion, interviews and lifestyle.

Halima Khatun told AIM magazine: “Columnists are encouraged to use free reign when writing about news stories they see, and within reason, giving fair comment. It’s written by young people who are the target demographic for InsideDesi.”

The site has far featured interviews with musicians including Jay Sean, Karen David and Kazz of Sona Family. “InsideDesi fills a deficit in the current supply of Brit Asian entertainment news,” Ms Khatun adds.