Another day, another Daily Mail outrage. A Scottish police force’s new telephone number has sparked outrage from the Daily Mail after it found out that some Muslim shopkeepers could object to displaying the advert on their windows because it featured the picture of a puppy.

The newspaper declared that the advert had sparked “Muslim outrage” at the police advert, without actually finding anyone who was sufficiently outraged. One councillor Mohammed Asif did point out that: “My concern was that it’s not welcomed by all communities, with the dog on the cards. It was probably a waste of resources going to these communities.

They (the police) should have understood. Since then, the police have explained that it was an oversight on their part, and that if they’d seen it was going to cause upset they wouldn’t have done it.”