Asians in Media magazine has partnered with the website ChilliTickets website to help promote cultural and other events to a wider audience. The arrangement has been tested on the website for the past month.

ChilliTickets has emerged as one of UK’s top Asian box-office websites, listing events and offering online tickets to a range of performances.

The arrangement will mean that ChilliTicket’s own listings and those added to the AIM website will now be together listed in the AIM Events section.

ChilliTickets.com was launched in March 2006 and recently acquired Asian Events UK to strengthen its position as UK’s top Asian events ticket provider. Among other event organisers, it recently announced a partnership with Watermans in West London and The Drum, Birmingham, to list their events.

The company says it wants to help theatre production companies sell as many tickets as possible through online transactions.