The Asian Jewel Awards have signed up free-to-air channel Star TV as its main broadcast partner. The company said this week it would be televising all three regional Jewel Awards on Star Plus.

Now in its seventh year, the event aims to award high-achieving British Asian personalities in various fields. The Northern Jewel Awards will take place on 19th April at the Palace Hotel, Manchester; the Central Jewel Awards on 21st June at NEC Hilton, Birmingham; the Southern Jewel Awards on 4th October at Hilton Park Lane, London.