The West Midlands saw a new digital radio station launch this week aimed at the region’s British Asian market. AsianFx, sister-station to the popular London based Panjab Radio, will compete directly with BBC Asian Network for an audience.

The station was officially launched last week and will feature former Club Asian presenter Veena V on breakfast. Managing director Surjit Singh Ghuman said: “Most radio stations are language or music specific, the needs of British born Asians seemed to be ignored, so creating a platform for these cultures to unite seemed the right thing to do.”

AsianFx will broadcast on DAB Digital Radio and online www.asianfx.co.uk
Contact: info@asianfx.co.uk / 020 8848 8877
(pictured: Breakfast and Drivetime presenters at launch event)