It may be late to the party, following in footsteps already trodded by Maxim, Vogue and a growing list of publishers, but that is always better than never. The men’s magazine GQ has announced it will launch a version for the Indian market.

The Guardian today reports that it will be edited by Sanjiv Bhattacharya, a former features and contributing editor of the British GQ.

“Bhattacharya has worked in America for the past eight years and contributed to the Los Angeles Times, Marie Claire, the Daily Telegraph and the Observer, as well as completing a documentary for Channel 4,” GQ stated in its press release.

The magazine is published by Condé Nast and is launching on the back of “overwhelming success” of Vogue India, also part of its stable, said Condé Nast International chairman Jonathan Newhouse.