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ITN launches Bollywood on mobile
August 1, 2007

ITN On is launching a new made for mobile programme called Bollywood Insider, in a bid to tap into the UK Asian market. The weekly show will bring viewers a two minute round up of stories and interviews from Bollywood , presented by Sunrise radio presenter Suzi Mann.

ITN On managing director, Nicholas Wheeler said: “Our research shows that the UK Asian market is underserved. Suzi is a real talent and her experience in the market is already proving invaluable.” The programme will form part of ITN’s made for mobile news channel currently available on 3, Vodafone Live, Orange and Virgin Mobile.



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