Ethnic marketing agency The Marketing Effect has successfully retained an account in a 3 way pitch which it will be managing for Media Trust in association with Voluntary Arts England.

It will work on a new nationwide campaign called Up for Arts which aims to encourage participation in voluntary arts and crafts activities within ethnic communities, disabled and unemployed groups. The Marketing Effect has been working with Media Trust since late 2006 to increase awareness of volunteering opportunities within key groups who are at risk of social exclusion.