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Want to be in the Dragon’s Den?
May 3, 2007

Dragons’ Den is in its fifth series and continuing to offer entrepreneurs from across the country the chance to make their business dreams come true.

Brixton based Levi Roots secured an investment of £50,000 when he serenaded the Dragons’ convincing them that his Reggae Reggae Sauce was hot stuff. Just 3 ½ weeks after his appearance on the programme he launched his sauce in 607 Sainsbury’s’ stores nationwide with his first batch selling out across the country in the first day. Imran Hakim pitched his I-Teddy, a teddy bear with an integrated multi-media player, securing an investment of £140,000, he has just signed a multi-million pound deal and is preparing to launch later this year.

Of course, not everyone gets investment in the Den but plenty go on to find success. The rules are simple: the entrepreneurs can ask for any amount of investment in return for equity in their business. However, they must get the amount they ask for or they will walk away with nothing. The Dragons are prepared to listen to a pitch for any kind of business but they must be convinced that it will make money.

The BBC is currently searching for Britain’s best entrepreneurs and will be auditioning throughout the coming months. If you would like an application form, email dragonsden@bbc.co.uk or visit www.bbc.co.uk/dragonsden




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