Writing for the Media Guardian last week, journalist Sara Wajid uncovers goings-on in East London, illustrating not only a fight for ethnic minority readers but also a glimpse into their media habits:

A council-owned local paper aimed at ethnic-minority readers in east London has been accused of wasting taxpayers’ money and jeopardising independent local journalism. Award-winning East End Life (EEL), published by Tower Hamlets Council , costs £1.3m a year to produce and has a circulation of 90,000.

It looks like a conventional local paper with unusually high production values, attracts more Bangladeshi readers than the Bangladeshi papers produced in the area, and promotes positive representations of black and Asian youth.
…
He ascribes the paper’s popularity among ethnic-minority readers to the rounded and positive representations in the paper, the Somali and Bangladeshi language pages, and the fact that young Bangladeshis are not necessarily attracted to Sylheti language papers.

Read the full article to find out more.