The Army in Scotland is on a mission to raise its profile among Black and Minority Ethnic (BME) communities and plans to carry out an awareness building campaign by working with organisations at a grass roots level. It has enlisted the services of Oceanic Consulting, a PR agency who also serves clients like Strathclyde Police, Glasgow City Council, the BBC and Eastern Eye Scotland.

Oceanic will be working closely with Golley Slater, the marketing company retained nationally by the Army to drive its marketing and PR recruitment strategy, to create and maintain links within Scotland’s BME communities. The company will also provide a discussion forum in a bid to improve dialogue and redress the balance of under representation of BME members in the Army’s ranks.