MediaTrust, the organisation that helps charities communicate has appointed the agency - The Marketing Effect - to handle its ‘Volunteering for All’ campaign.

The Marketing Effect specialises in ethnic marketing and will manage the ethnic media campaign to
target the hard to reach Bangladeshi, Pakistani and Chinese communities. It will also be responsible
for a nationwide booklet drop to ethnic community centres and venues to support the press campaign.

‘Volunteering for All’ is a two-year, £3 million strategy led by the Home Office to identify and remove barriers to volunteering and to promote these opportunities to potential volunteers.